Project Scope

• Website designed and developed from scratch

• Reservation system integration

• SEO and Google Business Profile optimisation

• Content strategy focused on short-form and discovery

Approach

We started by understanding how customers discover and choose Korean restaurants in the local area.

Based on that, we designed a website and booking flow that highlighted the food, atmosphere, and experience clearly, while making reservations simple and frictionless.

Alongside this, we optimised local search visibility and Google presence so the restaurant could be found easily when customers were actively searching.

Content & Visibility Strategy

A focused content strategy was created to increase reach and awareness.

The strategy prioritised:

• food-led visual storytelling

• short-form video optimised for discovery

consistent branding across platforms

This resulted in over 1 million views, significantly increasing awareness and interest.

Results

• Over £57,000 in revenue attributed to the digital system built

• Improved online visibility and local discovery

• Increased reservation flow

Stronger brand perception

Outcome

By combining website design, reservations, local visibility, and content into a single system, Cheemc was able to improve how customers discovered, evaluated, and booked the restaurant online.